National “Go Like A Pro” Spots For Cannonball Get Big Media Buy
Our thanks to Cannonball for trusting us with post on the launch of a major campaign for National Car Rental. The four spots in the new “Go Like A Pro” campaign are flooding the airwaves nationwide.
In the spots, the entire National car lot set was built from scratch for the shoot. The green roofs were dropped into place by giant cranes, which remained attached by straps during the shoot. 90 removed the straps, put roofs on the parking structures and did extensive sky replacement to make the scenes look almost identical to the original storyboards. 90 also extended the shots, added some additional roof structures in some scenes, and provided extensive color correction.
Before and After 1 – Roll over to see ‘After’
Before and After 1 – Roll over to see ‘After’
Before and After 1 – Roll over to see ‘After’
Before and After 1 – Roll over to see ‘After’
Concept Drawing Concept Drawing
