Tone Body Wash Spot Gets Freshened Up With CG And More
When Propaganda wanted to freshen up a spot for Tone Body Wash they had originally shot and posted in London, they turned to editor Scott Whiteaker and animator Vlad Sarkisov. The 90 team added CG flowers into the water streams, replaced products and created product animations at the end of the spot from still images.
“An opportunity to play with women in the shower,” says Whiteaker.
