The Objective
First Bank aimed to create a memorable campaign that would resonate with their audience by highlighting relatable experiences.
The goal was to produce commercials that effectively combined surprise elements with meaningful messaging, all within a concise timeframe. By focusing on authentic, human-centered experiences, First Bank effectively engages viewers, leaving a lasting impression that aligns with the brand's values and mission.
The Work
Creative Collaboration
Partnering with Kuhl Swaine, we developed the creative vision for building a relatable and engaging message. Each spot was designed with a consistent visual style to ensure brand recognition across all touchpoints.
Visual Style
We employed a heartwarming, playful tone with natural lighting and a soft color palette to create an inviting atmosphere that complements the familial theme, reinforcing FirstBank's reputation as a reliable financial institution.
The Result
A tightly managed two-day shoot that efficiently delivered high quality, compelling spots. The creative beautifully executes how subtle humor can be paired with sincerity to drive emotional engagement.
Production
Director: Al WyattExecutive Producer: Pete HallidayDirector of Photography: Brant Hadfield
Editorial
Senior Editor: Michael Colassardo
Motion Graphics
Graphic Designer: Vlad Sarkisov
Audio Production
Composer & Sound Designer: Justin Tapp