The Objective
Shoot and Edit Anchor Brewing’s Lifestyle-Driven Commercial
We couldn't have asked for more scenic set of locations when we collaborated with Anchor Brewing Company & our friends at Moosylvania Marketing. Beautifully captured by Director, Brandon Moore and Director of Photography, Nico Van den Berg, with a nice post assist from Senior Editor, Scott Conger. Needless to say, we were all inspired after a couple of days playing amongst the Redwoods.
The Work
Creative Elements
The creative vision centered around the theme of exploration and adventure, reflecting the pioneering spirit of Anchor Brewing’s founders. It showcased the brewing process as a craft rooted in tradition and innovation, highlighted the rugged beauty and culture of the West Coast as a backdrop for the brand’s identity.
Visual Style
Rich, warm color grading was applied to emphasize the West Coast ambiance. Well timed product shots reinforced the branding. The adventurous lifestyle-driven scenes resonated with audiences.
Agency
Production
Director: Brandon Moore
Director of Photography: Nico Van den Berg
Editorial
Senior Editor: Scott Conger
Audio Production
Sound Designer: Mark Bartels