The Objective
The primary goal was to produce a visually captivating 3D animated video that spotlighted Coca-Cola’s new sip-sized bottles, crafted from 100% recycled materials.
The animation needed to emphasize the sustainability of the bottles through the tagline “Endlessly Refreshing” while seamlessly reinforcing Coca-Cola’s iconic branding. Dynamic visuals and a compelling call-to-action were key to engaging viewers and driving the message home.
The Work
Creative Elements
The animation showcased the new Coca-Cola bottles in an engaging way, with liquid levels rising and falling to emphasize reusability and sustainability. The background featured subtle bubble and fizz animations to create an immersive, on-brand visual atmosphere.
Key Messaging
“Sip-Sized Sustainability”: Showcasing Coca-Cola’s commitment to environmentally friendly practices. “Recycled and Refreshing”: Reinforcing the quality and eco-friendliness of the new bottles.
Results
The final product was a polished and visually striking 3D animated video that effectively highlighted Coca-Cola’s sustainable initiatives. The playful, modern, and innovative tone resonated with environmentally conscious consumers, while the bright and effervescent visual style featured crisp animations.
Creative
Creative Lead, Post: Scott WhiteakerAgency Partner: Momentum Worldwide
Motion Graphics
Designer: Vlad SarkisovDesigner: Agustin Garamendy
Audio Production
Sound Designer: Mark Bartels