The Objective
Inspiring Action Toward Financial Security
Every frame tells a story, but these ones? They speak to the heart. We had the honor of editing this powerful campaign for Mutual of Omaha. Three unique stories and 1 strong CTA: to protect what we cherish most.
The Work
Creative Elements
This campaign was all about visual storytelling. Thoughtful 2D logo animations reinforced the brand’s message, while cinematic touches—like rain VFX—deepened the emotion on screen. With Justin Tapp’s custom sound design, every note carried meaning (and had us humming along).
Visual Style
The visual style of this campaign is cinematic and deeply heartfelt. Rich, moody lighting creates a sense of warmth and emotion. Natural, intimate framing and soft depth of field draws viewers into personal moments. Branding is integrated with elegance. The result is a visual experience that feels both cinematic and human.
Results
The project successfully delivered nine video assets formatted for various platforms, two professionally mixed and designed radio spots, and a polished final product that strengthened Mutual of Omaha’s brand identity while creating an emotional connection with its audiences.
Editorial
Senior Editor: Joel Anderson
Senior Editor: Michael Colasardo
Assistant Editors: Anna Laurentius, Ryan Archer
Visual Effects
Artist: Vlad Sarkisov
Audio Production
Sound Designer: Justin Tapp