Using Humor to Connect Consumers with a Timeless Mascot
For this campaign, Sullivan Memphis knew exactly where to turn—ready to have some fun and shake a tail feather. Using humor as the driving force, we helped produce a concept where the brand’s longtime mascot, Nico the rooster, takes center stage—clucking his way through the company’s history with playful subtitles. Shot at Bad Dog Pictures and edited in-house, this project was a true collaboration designed to make Old Dominick stand out through personality and charm.
"Congrats to our gutsy clients at Old Dominick, our director Brian Cummings, and the team at 90 Degrees West on winning the only gold statue awarded in the National Consumer Campaign category at the 2025 Memphis Addys. One. Great. Team."
— Keith Goldberg, Partner, Executive Creative Director at Sullivan Memphis
Agency Partner
Sullivan Memphis
Partner, ECD: Keith Goldberg
VP, Head of Account Service: Matt Washburn
AC: Nate Hinners
Production Management
Director: Brian Cummings
Executive Producer: Pete Halliday
Line Producer: Derek Phillips
Producer: Dustin Henderson
Filming Set: Bad Dog Pictures
Camera Department
DP: Adrian Petrosian
AC: Henry Abler
Editorial
Editor: Michal Colasardo
Audio Production
Mixing: Justin Tapp
Art Department
Blue Coyote Design Studio
Animal Trainers
Trainers: Tails On Set