The Objective
Blackline, a global leader in financial automation solutions, partnered with 90 Degrees West for a high-impact photoshoot that would elevate their brand’s visual identity.
The project aimed to capture Blackline’s professionalism, innovation, and dedication to simplifying complex financial processes. By blending bold creativity with strategic execution, we delivered a collection of polished, on-brand visuals tailored for use across marketing and corporate communications.
The Work
Creative Elements
The creative vision centered around professionalism, innovation, and human connection. Key elements included: Dynamic compositions that reflected efficiency and collaboration. Clean, modern aesthetics to emphasize Blackline’s tech-forward approach.
Photoshoot Execution:
Captured a mix of candid and posed shots featuring Blackline’s team in action, showcasing collaboration and productivity. We used advanced lighting techniques and carefully framed compositions to create visually striking images.
Post-Production
We delivered exceptional results by elevating the brand’s professional image and reinforcing its market leadership. The versatile assets created during the shoot were effectively utilized across digital and print channels, driving engagement and enhancing corporate communications.
Photography
Director of Photography: Brian Cummings
Editorial
Senior Editor: Joel AndersonAssistant Editor: Anna Laurentius
Audio Production
Sound Designer: Justin Tapp