Behind the Scenes Video Production: Remus Bourbon

Behind the Scenes: Remus Bourbon’s “The Eras” Commercial

In the realm of creative storytelling, certain projects stand out for their ambition and innovation. The tale of Remus Bourbon’s brand history and its infamous founder is one such endeavor—a challenge that sparked the imagination of Story Brand Agency and brought the expertise of 90 Degrees West to the forefront. Together, we embarked on a journey to traverse multiple eras within the confines of a captivating 30-second commercial. From the very beginning, the mission was clear: immortalize Remus Bourbon’s story. The brand sought to honor the glamour and intrigue of the Prohibition Era while celebrating the timeless sophistication of bourbon through the ages. However, our team faced an intriguing challenge—how to authentically capture the essence of distinct eras, seamlessly weave them together, and maintain a high-quality production, all within a manageable budget.

The Creative Solution: A Timeless Continuous Shot

After much brainstorming and experimentation, the solution became clear: a continuous shot approach. This technique allowed the camera to glide fluidly along the length of a meticulously styled tabletop, transitioning seamlessly between different time periods. The tabletop itself became a stage, adorned with intricate props that represented each era. The continuous motion maintained visual cohesion while elegantly leading viewers through history.

The Magic of Wardrobe: Era-Specific Transformations

One of the most impressive elements of the shoot was the ingenuity of the wardrobe team. They faced the challenge of outfitting a single actor in era-specific attire at three key points during the tabletop journey. Using expertly crafted tearaway garments, the actor was able to transform swiftly, like a quick-change magician, without interrupting the camera’s unbroken movement. This seamless interplay of design and execution brought the story to life in a way that felt effortless yet undeniably striking.

Props as Storytellers: Adding Authenticity and Charm

Central to the success of this project was the art of prop selection. Every item on the tabletop was chosen with intention, not just as a visual representation of the era, but as a narrative device that added depth to Remus Bourbon’s story. These props became storytellers in their own right, weaving together a tapestry of authenticity and charm. Together, they evoked a sense of nostalgia while anchoring viewers in each time period.

Raising a Glass to Creativity and Craftsmanship

This project was more than a commercial; it was a celebration of visual storytelling and creative collaboration. From the seamless transitions to the era-specific details, every element worked in harmony to honor the legacy of Remus Bourbon.

The Final Spot