The Objective
Showcasing Abu Garcia's Innovation for Anglers
We worked with Bailey & Co to showcase the newly redesigned line of Revo Reels from Abu Garcia. The objective was to create high-energy, visually striking videos that highlight performance and innovation. The production was efficient, and in post, the goal was to amplify the energy through a fast-paced edit. Every element—from the lighting and cinematography to the editing and sound—was carefully executed to leave a lasting impression on anglers and gear enthusiasts alike.
The Work
Creative Elements
Using a fully immersive LED volume stage at Vū studios in Florida, we were able to shoot the Revo Reels in an endless magic hour. The cutting-edge technology ensured perfect conditions for both product shots and high-energy action scenes. It also enabled seamless transitions between scenes for the cast and crew, maximizing efficiency while capturing every detail with precision. High-energy scenes with professional anglers showcased the reels in action. The edit is fast-paced, with quick cuts and well-timed supers that pack a punch. The audio keeps pace, sharp and precisely timed, driving home the power and performance of the Revo lineup.
Post-Production
Agency creatives at Bailey & Co provided clear direction to Senior Editor, Scott Whiteaker, who led the edit. With consistent lighting and angles he had plenty of shots to choose from. Color grading enhanced the look and sound design from Benjamin Arnold amplified the impact.
Go Behind The Scenes
Go behind the scenes with Director, Brian Cummings, and Director of Photography, Adrian Petrosian. With an endless magic hour at their fingertips, they were able to lock in and capture every detail of the Revo Reels.
Agency Partner
Bailey & Co
Creative Direction: Mark Arnold
Creative Director/Copywriter: Todd Mitchell
Art Director: Orville Parker III
Live-Action Production
Executive Producer: Ellen Legow
Director of Production: Pete Halliday
Producer: Dustin Henderson
Director: Brian Cummings
DP: Adrian Petrosian
Studio Partner: Vū
Production Support: Diamond View Productions
Anglers: Justin Lucas, Devon Banks, Shane Lehew
Commercial Editing
Senior Editor: Scott Whiteaker
Editor: Michael Colasardo
Editor: Scott Conger
Colorist: Ryan Stemple
Visual Effects
Compositor: Vlad Sarkisov
Custom Music
Sound Designer: Benjamin Arnold