Anchor Brewing: Forge Your Path - Go West
The Objective
The “Go West” story aimed to emphasize Anchor Brewing’s rich history and legacy in the craft beer movement while positioning the brand as both timeless and innovative.
We sought to appeal to traditionalists and modern beer drinkers alike, driving awareness and engagement across digital and social platforms through stunning visuals and a compelling story.
The Work
Creative Elements
The creative vision centered around the theme of exploration and adventure, reflecting the pioneering spirit of Anchor Brewing’s founders. It showcased the brewing process as a craft rooted in tradition and innovation, highlighted the rugged beauty and culture of the West Coast as a backdrop for the brand’s identity
Production
Advanced techniques, including the use of drones and Steadicams, showcased sweeping landscapes alongside intimate brewery moments. To maintain authenticity, Anchor Brewing’s team was prominently featured, emphasizing their dedication to craftsmanship and tradition.
Visual Style
Editing was employed to craft a seamless flow, effectively balancing the brand’s history with a modern appeal. Rich, warm color grading was applied to emphasize the West Coast ambiance, while natural sounds and an inspiring musical score were integrated to elevate the visual storytelling.
Production
Director: Brandon MooreDirector of Photography: Nico Van den Berg
Editorial
Senior Editor: Scott Conger
Audio Production
Mark Bartels