The Objective
AI Vision to Real-World Precision
From concept to reality—BlackLine’s latest campaign is pushing boundaries! Watch Director/Still Photographer, Brian Cummings on set, to learn how we took stylized AI concepts and turned them into hyperreal magic—using bold colors, unique characters, and nailing those lighting details.
The Work
Creative Elements
Using BlackLine’s bold brand colors, we built distinct, character-driven corporate environments that felt both surreal and grounded. Wardrobe and props brought out each character’s unique personality. Candid and expressive poses amplified their presence.
Photoshoot Execution
On set, the team carefully planned camera angles to mirror the AI references. Lighting was meticulously adjusted to correct AI’s inconsistent multi-source effects, ensuring natural shadows and highlights that added dimension to the scenes. Throughout the shoot, live monitoring allowed for real-time adjustments, ensuring every shot aligned with the creative vision.
The Results
The result was a series of high-resolution images that captured the bold, hyperstylized aesthetic. The versatile assets were effectively utilized across digital and print channels and corporate communications.
Photography
Director of Photography: Brian Cummings
Behind the Scenes Video Editing
Senior Editor: Joel Anderson
Assistant Editor: Anna Laurentius
Behind the Scenes Audio Mixing
Sound Designer: Justin Tapp