The Objective
Promote Sip-Sized Bottles, Crafted From 100% Recycled Materials
We worked hard with our friends at Momentum Worldwide to create this ice-cold Animation! The animations needed to emphasize Coca-Cola's smaller sip-sized bottle and sustainability of the packaging to entice viewers at the gas pump and beyond.
The Work
Creative Elements
The animation showcased the new Coca-Cola bottles in an engaging way, with liquid levels rising and falling to emphasize reusability and sustainability. The background featured subtle bubble and fizz animations to create an immersive, on-brand visual atmosphere.
Key Messaging
Sip-Sized: Showcasing Coca-Cola’s smaller bottle available for purchase
100% Recycled: Reinforcing the eco-friendliness of the brand
Timeline
Once Animators Vlad Sarkisov & Agustin Garamendy had 3D models and storyboards in hand, they were ready to kickoff! Over the next month and a half, they worked with Creative Post Lead, Scott Whiteaker, to animate bottles and ice cubes, apply chilling effects to fonts, and add playful bubbles, all under the direction of the creative agency, Momentum Worldwide and the client, Coca-Cola.
Agency Partner
3D Animation
Creative Lead, Post: Scott Whiteaker
Designer: Vlad Sarkisov
Designer: Agustin Garamendy
Audio Production
Sound Designer: Mark Bartels