Dell Children's - We’ve Got You, Austin
The Objective
The objective was to create a polished :30 TV spot and complementary assets that highlighted Dell Children’s comprehensive pediatric services, including NICU care and specialized treatment centers, while emphasizing the hospital’s strong connection to the Austin community. By balancing emotional storytelling with key facts, the goal was to reinforce Dell Children’s role as the trusted provider of pediatric care in Central Texas.
The Work
Creative Elements
The campaign highlighted Dell Children’s strong community ties by showcasing genuine relationships between doctors, children, and families. Vibrant on-location visuals from the NICU, playrooms, and treatment areas captured real moments, while the narrative blended heartfelt emotion with essential information for parents.
Production
The production focused on using Dell Children’s real doctors and local talent to maintain authenticity and build genuine connections with the audience. Dynamic on-location shooting was carefully planned to minimize disruption to hospital operations while capturing the vibrant and welcoming atmosphere. The collaborative approach ensured a polished final product that exceeded client expectations.
Results
The campaign successfully delivered a refined :30 TV spot that showcased updated messaging and visuals, accompanied by a series of complementary deliverables, including print and digital assets, to expand the campaign’s reach. It boosted awareness of Dell Children’s as the premier pediatric care provider in Central Texas while fostering a strong emotional connection with the target audience.
Production
Agency Partner: AscensionDirector: Jason ShipleyProduction Coordinator: Jamie Keim
Editorial
Senior Editor: Joel AndersonAssistant Editor: Ryan ArcherAssisant Editor: Anna Laurentius
Audio Production
Sound Design: Justin Tapp