Enterprise Lines of Business: Mobility Made Simple

The Objective

The primary goal was to emphasize Enterprise’s versatility as a mobility partner.

We needed to highlight how Enterprise offers tailored solutions for individuals, families, businesses, and sports enthusiasts. Each video in the campaign focused on a specific line of business, illustrating how the brand seamlessly integrates into the lives of its customers.

The Work

Creative Concepts

Four creative concepts highlighted Enterprise’s diverse offerings with engaging storytelling. Car Sales emphasized trust and quality, while Daily Rental showcased carefree travelers enjoying convenience and variety. Driving Business focused on tailored mobility solutions for businesses, and Hockey celebrated Enterprise as a trusted companion for hockey families and fans, blending humor with heartfelt moments.

Demographics

The campaign targeted a diverse audience, including:

 

Families looking for reliable car sales and rental solutions.

Travel enthusiasts needing flexible mobility options for road trips.

Businesses requiring adaptable fleet management services.

Sports enthusiasts relying on Enterprise to support their passion for hockey.

Results

The campaign successfully reinforced Enterprise’s versatility and strengthened its connection with key customer segments. By using relatable scenarios and highlighting specific lines of business, the videos resonated across multiple platforms. The campaign’s creative approach showcased the breadth of Enterprise’s offerings while maintaining a cohesive and memorable brand message.


Editorial

Creative Lead, Post: Scott WhiteakerSenior Editor: Joel AndersonAssistant Editor - Anna Laurentius


Motion Graphics

Graphics Designer: Vlad Sarkisov


Audio Production

Sound Designer: Justin Tapp