The Objective
Highlight the Deliciously Diverse Flavors of St. Louis
Explore St. Louis requested we leverage pre-existing, color-graded footage and interviews from the original documentary to maintain visual and narrative consistency. Timecode burn-in review links and transcripts were created to streamline the editing process, ensuring efficiency and accuracy. The final spots were designed to highlight the diversity of St. Louis’ food scene and showcase the city’s cultural vibrancy.
The Work
Creative Elements
Project Creative Director Mark Manion selected the best moments from timecoded interviews and Scott Conger expertly wove them together. The edits transition to b-roll of diners, restaurant facades, and mouthwatering dishes. Featuring acclaimed chefs, unique dishes, and iconic locations, the campaign captures the city’s flavors with authenticity.
Recycled Content
The project demonstrated how pre-existing content could be transformed into fresh, impactful marketing assets. Collaborative workflows, including detailed transcripts, ensured efficient editing and high-quality results.
The Results
The campaign successfully delivered three polished :30 spots, one for each restaurant owner interviewed: Nick Bognar of Indo, Simone Faure of La Patisserie Chouquette, and Tara and Michael Gallina of Vicia. These spots encapsulated the essence of St Louis’ food scene, highlighting the city’s unique culinary identity.
Editorial
Creative Director: Mark Manion
Senior Editor: Scott Conger
Assistant Editors: Anna Laurentius, Ryan Archer
Audio Production
Sound Designer: Justin Tapp