The Objective
Express Scripts sought to create a series of comedic advertisements to promote their Pharmacy Division.
The primary goal was to produce a campaign that effectively communicated Express Scripts' services through humor, making the brand more approachable and memorable to consumers. This involved assembling a skilled production team, executing efficient filming strategies, and ensuring a polished final product through meticulous post-production work.
The Work
Creative Elements
The campaign featured a series of comedic scenarios highlighting the convenience and reliability of Express Scripts Pharmacy services. Under the direction of Pete Marquis from Strike Anywhere Films, known for his subtle comedic style, the team brought these scripts to life with engaging performances and visually appealing setups.
Demographics
The messaging targeted a broad audience, including:Adults aged 25-54 seeking convenient and reliable pharmacy services.Families looking for accessible healthcare solutions.Individuals managing prescriptions who value efficiency and ease of use.
Results
The campaign was executed over a three-day shoot in Burbank, utilizing innovative techniques such as programmable RGB lighting to efficiently change set colors and Frame.io’s Camera to Cloud platform for real-time footage uploads to the post-production team in St. Louis.
The Talent
Production
Head of Production: Pete HallidayProducer: Dustin HendersonDirector: Pete Marquis, Strike Anywhere Films
Editorial
Senior Editor: Joel AndersonAssistant Editor: Anna LaurentiusAssistant Editor: Ryan Archer
Motion Graphics
Graphic Designer: Vlad Sarkisov
Audio Production
Sound Designer: Mark Bartels