The Objective
Create Memorable Videos that Resonate with Audiences
Kuhl Swaine came to us with a vision that combined surprise elements with meaningful messaging. By focusing on authentic, human-centered experiences, this campaign engages viewers in a way that leaves a lasting impression aligned with First Bank's values and mission.
The Work
Creative Collaboration
Partnering with Kuhl Swaine, we handled the production and post-production. Each spot was crafted with a consistent visual style to ensure brand recognition across all touchpoints.
Visual Style
A heartwarming, playful tone was employed, with natural lighting and a soft color palette to create an inviting atmosphere that complements the familial theme, reinforcing First Bank’s reputation as a reliable financial institution.
The Result
A tightly managed two-day shoot that efficiently delivered high quality, compelling spots. The creative beautifully executes how subtle humor can be paired with sincerity to drive emotional engagement.
Agency Partner
Production
Director: Al Wyatt
Executive Producer: Pete Halliday
Director of Photography: Brant Hadfield
Motion Graphics
Graphic Designer: Vlad Sarkisov