Empowering Trust: The Mutual of Omaha Approach

The Objective

The goal was to produce a series of visually engaging videos for broadcast and online use that would emphasize Mutual of Omaha’s protective values.

This required live-action footage filmed over three days, enhanced with visual effects like sky replacements and rain to elevate the storytelling. The campaign also demanded consistent messaging and visuals across various deliverables, including TV and radio spots, all produced within a fast turnaround to meet tight deadlines while ensuring exceptional quality.

The Work

Creative Elements

Animation & Effects: Subtle yet effective 2D logo animations, sky replacements, and rain enhancements were added to enhance the mood and emotion of key scenes.

 

Narrative Structure: Focused on emotionally driven narratives, the campaign showcased how Mutual of Omaha fiercely protects what matters to its customers.

 

Audio Design: Custom sound design and music mnemonics were used to reinforce the brand identity and emotional tone.

Demographics

This campaign targeted:

 

Families and individuals looking for trusted insurance solutions.

 

Younger professionals seeking relatable messaging in their journey toward financial security.

 

Existing customers reaffirming their trust in Mutual of Omaha’s services.

Visual Style

Live-action footage was captured with a focus on natural, relatable settings that reflected the everyday lives of Mutual of Omaha’s audience. This was elevated through meticulous post-production work, including sky replacements that added depth and vibrancy to outdoor scenes and subtle rain enhancements that conveyed mood and emotion.

Healthcare & hospital Video Production & Video Production for Healthcare

Results

The project successfully delivered nine video assets formatted for various platforms, two professionally mixed and designed radio spots, and a polished final product that strengthened Mutual of Omaha’s brand identity while creating an emotional connection with its audiences.

Production

Agency Partner: Periscope Creative


Editorial

Senior Editor: Michael ColasardoSenior Editor: Joel AndersonAssistant Editor: Anna LaurentiusAssistant Editor: Ryan Archer


Motion Graphics

Graphic Designer: Vlad Sarkisov


Audio Production

Sound Designer: Justin Tapp