The Objective
Comedic Agriculture Technology Campaign
The Nebraska Corn Growers Association is here to talk corn—more specifically, how they’re advancing farmers through leadership, policy, and education. This funny campaign, concepted by the creative folks at Strategic America, was designed to inform and engage, bringing three unique concepts to life. Each video highlights a key innovation—drone targeting, GPS technology, and the benefits of E15 fuel.
The Work
Corny Collaboration
Collaborating with Strategic America was a great experience. This award winning campaign was shot over two days with our incredible partners at Vū Studios, we utilized practical props and their LED volume stage to recreate the Western Sandhills of Nebraska. Directed by the always funny Paul Emerson and a great crew from Diamond View, these spots will put a smile on your face and you may even walk away with a kernel or two of corn wisdom!
Cinematic Style
The visual style of this campaign is playful, cinematic, and slightly exaggerated for comedic effect, helping to make agricultural technology feel accessible and entertaining.
Campaign Results
The lighthearted approach, clear messaging, and high production value is great for positive brand perception. Another result is consumer education since the general public and industry leaders have a better understanding of Nebraska Corn’s impact on sustainability and efficiency.
Agency Partner
Production
Director: Paul Emerson
Executive Producer: Pete Halliday
Editorial
Senior Editor: Scott Conger
Colorist: Michael Colasardo
Visual Effects
VFX Artist: Vlad Sarkisov
Audio Production
Sound Designer: Justin Tapp