The Objective
Animated Commercial for a Party of the Ages
Teaming with our friends at Purina, we had an absolute blast creating this commercial for Friskies. One thing that was non-negotiable; we needed to create epic parties, hosted by the most iconic felines that any pa-purr-azzi would love to photograph. From live-action shoots packed with costumed extras to seamless compositing that blends animation and reality, we pulled out all the stops to make this a true party for the ages.
The Creative Approach
The narrative revolved around the “totally made-up history” of Friskies Party Mix, presenting cats as trailblazers in the world of parties—from the grandeur of 1920s speakeasies to the high-energy vibes of Studio 54. Each vignette featured dynamic, motion-controlled shots paired with a lively soundtrack, creating a snapshot of a party scene frozen in time.
The Animation
Every cat wasn’t just a character—they were a full-on time-traveling icon, each decked out in a signature style that fit their moment in history. To make it happen, we joined forces with some of the most talented artists in the game, collaborating every step of the way to ensure every frame was packed with personality, energy, and era-defining details. The result? A visually stunning, high-energy celebration that takes the party to the next level!
The Live-Action Set
A controlled green screen shoot ensured seamless integration with the animated world. Extras, dressed in carefully curated era-specific outfits, added. The camera remained locked off to allow for precise compositing, enabling the footage to blend seamlessly with the animated elements. The result is a visually cohesive piece where live-action and animation merge to create an era-spanning celebration.
Go Behind The Scenes
Get an exclusive behind-the-scenes look with our Senior Animator, Agustin Garamendy, as he takes you through the making of Friskies Party Mix!
Production
Executive Producer: Pete Halliday
Producer: Dustin Henderson
Design Director: Jason Stamp
Director, Live Action: Brian Cummings
Cinematographer: Bill Winters
Editorial
Creative Lead, Post: Scott Whiteaker
Animation
Modeling: Stephy Fung & Danesh Taraporevala
Modeling & Animation: Agustin Garamendy, Vlad Sarkisov, Kansorn Nliki, Hsiu-Yeh
Compositors: Scott Whiteaker, Agustin Garamendy
Custom Music
Sound Designer: Justin Tapp