Purina Friskies: A Party For The Ages
The Objective
Purina needed six unique animatics for testing across various platforms, including social media and digital streaming.
The primary goal was to showcase Friskies Party Mix as the essential ingredient for keeping any party going, regardless of era or setting. By leveraging the nostalgic charm of iconic party scenes through history, the campaign sought to engage cat owners emotionally while promoting the product’s versatility and appeal.
The Work
Creative Approach
The narrative revolved around the “totally made-up history” of Friskies Party Mix, presenting cats as trailblazers in the world of parties—from the grandeur of 1920s speakeasies to the high-energy vibes of Studio 54. Each vignette featured dynamic, motion-controlled shots paired with a lively soundtrack, creating a snapshot of a party scene frozen in time.
Behind the Scenes
Filming employed advanced motion-control techniques to capture high-speed, cinematic movements that added energy to each vignette. In post-production, color grading and animation techniques elevated the final visuals, while a carefully curated soundtrack amplified the campaign’s playful tone.
The Process
The campaign required meticulous planning and execution to bring its ambitious vision to life. During pre-production, the team scouted diverse, era-specific locations, designed intricate sets, and developed detailed storyboards to ensure seamless transitions between scenes.
The Result
The “Party for the Ages” creative successfully captured the imagination and attention of cat owners and party enthusiasts alike, solidifying Friskies Party Mix as a brand that understands the playful, quirky nature of cats while delivering high-quality treats that owners trust.
Production
Executive Producer: Pete HallidayProducer: Dustin HendersonDesign Director: Jason StampDirector, Live Action: Brian CummingsCinematographer: Bill Winters
Editorial
Creative Lead, Post: Scott Whiteaker
Motion Graphics
Animation: Agustin GaramendyComposition: Vlad Sarkisov
Custom Music
Sound Designer: Justin Tapp