The Objective
Promote the myPurina App
Our friends at Purina reached out for help to promote the launch of their new rewards app. The goal was to showcase the app's features through joyful moments with pets and sleek motion graphics that highlight the app's features and functionality.
The Work
Creative Elements
Couldn’t help but smile during every phase of this exciting project with our friends from Purina. The mood on-set was actually inspired by a custom music track created by Justin Tapp that had everyone groovin’. The good vibes on set carried through to post, and you can hear that custom track in the finished spot.
Visual Style
A bright, cool and clean tone was established. This balances well with the minimalist motion graphics which clearly showcase the app’s features and sleek branding.
The Results
This campaign resulted in a huge variety of videos created specifically for TV, online, and social media platforms in order to spread awareness of Purina’s new rewards app.
Production
Agency Partner: CheckMark Communications
Director: Jason Stamp
Executive Producer: Ellen Legow
Producer: Dustin Henderson
Director of Production: Pete Halliday
Cinematographer: Mike Dalton
Editorial
Creative Director: Scott Whiteaker
Editor: Michael Colasardo
Graphic Design
Designer: Vlad Sarkisov
Custom Music
Composer: Justin Tapp