The Creative Journey Behind myPurina App Campaign
The Work
Creative Elements
The creative emphasized the pet-owner bond with personalized messaging and dynamic visuals, showcasing the app’s functionality. The "Food to Rewards" concept highlighted the ease of earning points through everyday pet care.
Visual Style
We established a friendly, warm, and practical tone coupled with vibrant and dynamic visual style to evoke positive emotion. An original track was composed to set the tone for the campaign, enhancing its emotional resonance and energy.
The Results
The campaign strengthened brand loyalty by showcasing Purina’s commitment to pet care through engaging and emotionally-driven storytelling. It delivered a high-impact video campaign that resonated with target audiences, enhancing Purina’s connection with pet owners. As a result, the project achieved measurable increases in audience engagement and awareness, solidifying Purina’s position as a trusted leader in pet nutrition.
Production
Director: Jason StampCinematographer: Mike DaltonAgency Partner: Checkmark
Editorial
Michael Colasardo
Graphic Design
Vlad Sarkisov
Custom Music
Justin Tapp