The Objective
When tasked with creating a dynamic and visually stunning piece for Remus Bourbon, the goal was clear: to capture the brand’s rich history while delivering a modern, captivating story.
The mission was to craft a commercial that celebrated Remus Bourbon’s unique heritage. It needed to resonate with both seasoned bourbon aficionados and a new generation of whiskey enthusiasts. By blending the allure of the Prohibition era with a sense of sophistication and fun, we aimed to honor the brand’s story while making it relevant to today’s audience.
The Work
Creative Elements
We embraced a continuous-shot approach, capturing a single, uninterrupted movement along a meticulously designed tabletop. This creative decision allowed us to traverse different eras seamlessly, showcasing distinct time periods that tied into Remus Bourbon’s story. Each vignette on the tabletop was designed to represent a key aspect of the brand’s history and character.
Visual Style & Tone
The tone was sophisticated yet playful, aiming to evoke curiosity and engagement. Vibrant colors, intricate details, and cinematic transitions gave the commercial a timeless and luxurious feel, perfectly aligning with Remus Bourbon’s brand identity.
On-Set Execution
The camera glided seamlessly along the tabletop, capturing each vignette in a single take. Precision and collaboration were key to achieving the desired flow.
To enhance the seamless transitions, the actor’s wardrobe featured cleverly designed tearaway costumes, enabling instant outfit changes on camera.
Results
The campaign garnered widespread attention, elevating Remus Bourbon’s profile in a competitive market. The visually striking and narrative-driven approach resonated with audiences, fostering deeper connections with the brand.
Production
Director of Photography: Mike Dalton
Editorial
Senior Editor: Michael Colassardo
Motion Graphics
VFX Artist: Vlad Sarkisov
Audio Production
Sound Designer: Justin Tapp