The Objective
The goal was to create a captivating video that combined fun, animation, and seamless transitions to highlight the essence of the campaign.
The video needed to reflect the Science Center's mission of inspiring curiosity and discovery while appealing to a wide audience, from children to educators and families. By merging the Science Center’s vision with the collaborative creativity of Cannonball and the production team, the project aimed to create an emotional connection with viewers.
The Work
Creative Elements
The Cannonball team provided the framework for our team to come in and add a layer of motion graphics and transitions. Custom sound effects and design tied everything together, making the piece immersive and lively. The video’s tone was bright and playful, designed to resonate with audiences of all ages.
Demographic
The campaign targeted a broad audience, including families and children, alongside educators and community members by promoting the Science Center as a valuable resource for exploration and learning.
Key Messaging
This creative effort brings the Science Center’s mission to life—sparking curiosity in a fun and engaging way that ultimately delivered the wonder of 'why' straight to viewers' homes.
Results
The final video was a standout success, combining imaginative motion graphics, seamless transitions, and carefully crafted sound design. The campaign achieved its goal of sparking curiosity and left viewers feeling inspired and excited about science.
Editorial
Creative Director: Scott Whiteaker
Motion Graphics
Graphic Designer: Agustin Garamendy
Audio Production
Sound Designer: Justin Tapp