Bringing Balance

We love a good challenge! When Cannonball and The Big Tree approached us for visual effects and editorial help on a new National Car Rental campaign, we put the collective brain power of the 90°W team to task. Working through an extensive pre-pro with the production team from Spears and Arrows, 3D compositor, Vlad Sarkisov created a virtual National car lot which tracked the rotating camera movement to perfection. Finding the right compliment to the practically shot scenes and matching all of the intricate details required a particular set of skills (which Vlad has plenty of in his bag of tricks). Scott Whiteaker incorporated the 3D work seamlessly into the editorial and helped sell all of the illusions in this brain breaking campaign.