New Honor Society developed a fun concept for their smokeless tobacco client General Snus. 90 Degrees West helped develop a Mythbusters-type setup that answered the question of “Can you Snus” there?
Two researchers, holed up in the Swiss mountains, dedicate their life’s work to finding out. Director Matt Pittroff helped find the funny throughout the campaign, all while a certain tension was building between our two researchers.
We put quite a bit of love into the production details, so pay close attention.
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