These cats are definitely in their Party Era!
Teaming with our friends at Purina, we had an absolute blast creating this campaign for Friskies. Along with Director, Jason Stamp, we dialed in the design of the 3D cats as well as their environments. One thing that was non-negotiable; we needed to create epic parties, hosted by the most iconic felines that any pa-purr-azzi would love to photograph.
When the stylish hosts were dialed-in, a studio session with some incredibly talented actors and dancers added all the extra vibes. After a live-action shoot, helmed by Brian Cummings and lensed by Bill Winters, was in the can, the footage was handed back to 90°W’s Creative Director, Scott Whiteaker, who oversaw a team of compositors and animators who added all the finishing touches. Audio mix and sound design by our own, Justin Tapp, was the pièce de résistance that these Party Cats needed to make the tabloids.
Special thanks to the Checkmark Creative team for trusting us with this great concept – we had just as much fun as the cats!
Credits
Executive Producer: Pete Halliday
Producer: Dustin Henderson
Director: Jason Stamp
Creative Director/VFX Supervisor/Lead: Scott Whiteaker
Live Action Director: Brian Cummings
Director of Photography: Bill Winters
Modeling: Stephy Fung & Danesh Taraporevala
Modeling & Animation: Agustin Garamendy, Vlad Sarkisov, Kansorn Nliki, Hsiu-Yeh
Compositing: Scott Whiteaker, Agustin Garamendy
Casting Director: Joni Tackette
Audio: Justin Tapp
Production Coordinator: Paul Knubley
AD: Joe Bitzer
AC: Anne Freivogel
2nd AC: Henry Abler
Gaffer: Tim Hawn
Best Boy: John Sennott
Key Grip: Dave Kube
Grip: Forest Wharton
Props: Clark Woodman
Wardrobe Lead: Megan Power
Wardrobe Assist: Kate Strembecki
HMU: Derek Robertson
HMU Assist: Jenny Hodges
Lead Animal Trainer: Emilia Fita
Assistant Trainer: Rhonda Gentile-Colon
MAPS: Tricia Casper
PA: Bobby Bonds
Craft Services: Donna Shryock
Locations: Dana Gray