The Story:
Teaming up with Director, Matt Pittroff is always a joyful ride. We know that he will bring out the best performances from our cast and more importantly – find the funny. In this case, our friends at Planit & Royal Building Products needed to rethink their typical tradeshow presence during the pandemic. So, 90° created a 360° tradeshow experience with 20 product feature videos all hosted by some incredibly entertaining hosts.
The Process:
Generally when it comes to 360 workflow, the camera is in the center of the room & is shot with a 360 camera rig. However, the client’s concepts had most of the action happening in the front 180. They still wanted the feel of 360 so we bent time & space to figure out a way to have the camera closer to the back of the room. We also wanted it to have a more cinematic feel, so we introduced an additional challenge by shooting on an Alexa.
To ensure this new approach would work, and to determine proper set dimensions that would feel right with the Alexa lenses, we created the 3D set to scale & did considerable previz work. We were then able to use our model to complete the 360 set extension.
This project had several creative & technical challenges. That, of course, made us very happy because solving problems is one of our favorite things to do.